Courses

Market Research
by Aaron A. Palileo
June 19, 2021
01:00pm - 04:00pm
New Product Service Development
by Aaron A. Palileo
June 24, 2021
07:00pm - 10:00pm
How to Pitch
by Carlo C. Calimon
June 26, 2021
01:00pm - 04:00pm
Validation
by Carlo C. Calimon
July 3, 2021
07:00pm - 10:00pm
About the Speakers
Market Research and
New Product Service Development 
with Aaron A. Palileo
Aaron A. Palileo is the co-founder of CIA Bootleg Manila, a consumer insighting and creative brand strategizing firm with headquarters in Manila and Tokyo. He is also the ASEAN Director of Creative Intelligence Associates / The Brand Architect Group, one of Tokyo’s most respected brand strategy firms. Aaron is also an Associate Guru at the Master in Entrepreneurship program (Ateneo Graduate School of Business) and a faculty member at Ateneo Center for Continuing Education and Ateneo De Manila University. He is also the Vice President for Sales & Marketing of ADP Industries Corporation. Aaron is also a member of Creative Education Foundation, the world’s oldest foundation dedicated to creativity and innovation.
How to Pitch 
and Validation 
with Carlo C. Calimon
Carlo C. Calimon is a serial entrepreneur and an advocate of entrepreneurship. He started several businesses and co-founded several startups. He previously taught entrepreneurship in the Asian Institute of Management (AIM) through its VIE program, Assumption College, De La Salle University and Ateneo de Manila University Graduate School of Business. He is also a trainer, mentor and an Angelpreneur of GoNegosyo, which allows him to reach and spread entrepreneurship to more people around the country. Carlo is also a global mentor of Google Launchpad as well as the AMEN Pioneer Mentor (ASEAN Mentorship for Entrepreneurs Network) thus allowing him to share his expertise to other people globally. He has been tapped by various organizations (including US STRIDE, USAID, DOST, DTI) to teach and mentor the next generation of change-makers, scientists and innovators around the country. He continues his advocacy by guiding and mentoring entrepreneurs, especially start-ups, in StartUp Village, an incubator/accelerator in the Philippines where he is the Co-founder and President.
Marketing
by Francisco “Jay” Bernardo III
July 17, 2021
01:00pm - 04:00pm
Branding
by Jasper Evangelista
July 22, 2021
07:00pm - 10:00pm
Digital Marketing
July 24, 2021
01:00pm - 04:00pm
Measuring Digital Marketing
by Miko David
July 29, 2021
07:00pm - 10:00pm
About the Speakers
Marketing with
Francisco “Jay” Bernardo III
Jay Bernardo is currently a professor and director at ACE Center for Entrepreneurship and Management, Inc. at Ateneo Graduate School of Business. He is the chairman of JAD Group of Companies, a conglomerate of several strategically aligned outsourcing businesses in manufacturing, logistics, distribution, research and development, information technology, and human resource. He is also the chairman of Bayan Academy, a social development organization that offers entrepreneurship, management and education training programs and services, as well as livelihood and skills training courses for development institutions, cooperatives, banks, educational institutions and micro and small enterprises. As testament to Prof. Bernardo's passion for excellence, he was conferred numerous awards by both international and local organizations. Prof. Bernardo also founded the LET'S GO (Leading Entrepreneurs Towards Sensing Global Opportunities) Foundation, a non-profit, non-stock organization that aims to support small and medium scale entrepreneurs with the end view of pushing entrepreneurship to uplift the Philippine economy. His recent undertaking is co-founding Start-up Village is an incubator/accelerator that enables startups to bring their unique ideas and business concept to reality.
Branding with
Jasper Evangelista
Jasper Evangelista is one of the leading specialists when it comes to brand design thinking and branding strategy in the Philippines. He has more than 25 years of experience in managing world-class brands and unlocking strategic growth in leading multinational and local companies. Highly creative, passionate and articulate; he remarkably thrives in a wide range of environments particularly when it comes to brand revitalization, industry disruption and digital transformation. Jasper acquired his Bachelor’s degree in Business Management, Minor in Marketing from the Ateneo de Manila University.
Measuring Digital Marketing
with Miko David
Miko David is the consulting lead of David & Golyat, a digital strategy consulting firm committed to help business leaders make calculated, performance-driven business decisions. Miko was previously Marketing Communications Director & Head of Digital for Globe Telecom's Small & Medium Business Group, where he oversaw all branding, performance marketing initiatives, social media activities, as well as data collection and attribution. Before Globe, he lived & worked in Madrid, Spain, where he served at the Global New Business HQ of Havas Media, one of the world's largest communication firms. He was also based in the regional office in Singapore, where he served as Senior Digital Manager - leading digital and social media campaigns for several markets. As co-founder and consulting lead of the company, his extensive exposure to a multitude of local and global brands allows him to generate effective solutions in every area of the business- from communications to operations.Miko has taught over a thousand students from all over the world. He has taught masters students from London Business School, as well as IE Business School. He was previously adjunct faculty at National University of Singapore's Institute of Systems Science (ISS), and was a part-time lecturer at Ateneo de Manila University as well as Ateneo Graduate School of Business. Miko earned his Master's degree in Business Administration from IE Business School. He was also a Gold Award Recipient when he earned his Professional Diploma in Asia Pacific Marketing from the National University of Singapore (NUS), and Marketing Institute of Singapore (MIS). He acquired his Bachelor's degree in Management from Ateneo de Manila University.
How to Commercialize
by George Quitoriano
July 31, 2021
01:00pm - 04:00pm
Human Resources
by Enrique Pablo O. Caeg
August 5, 2021
07:00pm - 10:00pm
Leadership
by Enrique Pablo O. Caeg
August 7, 2021
01:00pm - 04:00pm
Project Management
by Ari Lopez
August 12, 2021
07:00pm - 10:00pm
Strategic Planning
August 14, 2021
01:00pm - 04:00pm
Operations
August 19, 2021
07:00pm - 10:00pm
Finance
by Ma.Teresita Socorro Zuniga –Dimaculangan
August 21, 2021
01:00pm - 04:00pm
About the Speakers
How to Commercialize
with George Quitariano
George Quitoriano is the founder of Vente P20 chain of franchised retail stores with branches nationwide. At the age of 26 years old, he became the youngest Asst. Vice-President of Nestle Philippines Inc. He is a faculty at Ateneo John Gokongwei School of Management, Ateneo Graduate School of Business, & ABS-CBN Bayan Academy. Former faculty of University of Sto. Tomas, De La Salle-College of St. Benilde and the Development Academy of the Philippines. He is the co-author of Entrepreneurship Learner’s Material in coordination with DEPED & UPIS. George has assisted hundreds of entrepreneurs start their Start-up Enterprises in the past 10 years. He graduated from the Asian Institute of Management (AIM) Master in Entrepreneurship with Commendations.
Human Resources and Leadership with
Enrique Pablo O. Caeg
Enrique Pablo O. Caeg is the president/ retail coach of RAP Training & Marketing Services. Eric graduated at the Asian Institute of Management (AIM) in 2001 with a Masters Degree in Entrepreneurship. He received a Guru’s Citation in 2000. In 2009, he attended the Ateneo Graduate School of Business, CCE where he took up the Retail Excellence Diploma Program and received the Director’s Award. He obtained his College Degree from San Beda where he took up Marketing. In 1998, The Philippine Marketing Association awarded him as an Outstanding Marketing Student (Agora Youth Award in today's time). Eric has 22 years of retail experience gained from various brands like Sterling Notebooks, Firestone Tires, and Adidas (Orange Power Network, Inc.). He was the General Manager of the front-running fashion brand “MALDITA” from 2006 to 2009.
Project Management
with Ari Lopez
Ariel Lopez is currently the executive director of PUBLiCUS Asia Inc. He is in the business consulting industry for 5 years handling private and public sector clients. Ariel earned his Executive Masters in Business Administration at Asian Institute of Management (AIM). He acquired his BA International Studies, Major in American Studies at De La Salle University.
Finance with
Ma.Teresita Socorro Zuniga –Dimaculangan
Ma. Teresita Dimaculangan is currently the managing partner of Dimaculangan, Dimaculangan and Co. CPAs and Dimaculangan Consulting Inc.

After graduating from the University of the East, Marites was trained with Carlos J. Valdes and Co. as semi-senior auditor for three and a half years.
Thereafter joined Pilar Development Corporation (PDC) as a Management Trainee, Accounting Manager and became its AVP for Internal Audit after six years. It was in PDC , where she gained ground on auditing land development companies. This exposure gave her a wide insight of the housing industry, from land conversion to home buyers financing. It gained her the general manager post at Forfom Development Corporation, which she held for eight years. She likewise served as consultant to a number of housing development projects and as SVP for Finance of Imperial Homes.

Believing that knowledge should be sought at whatever stage of one’s professional life, she completed her master’s degree in Entrepreneurship at the Asian Institute of Management in December 2005. She is used to be a lecturer on “Understanding Accounting for SMEs” at the Philippine Trade and Training Center, “Accounting for Non-Government Organizations” at the Tritium Knowledge, Inc., and presently an “Angelpreneur” mentor of the Go Negosyo Foundation. She is presently a volunteer finance consultant for the Philippine Red Cross (PRC). Marites held positions in the Metro Manila Regional Council of the Philippine Institute of Certified Public Accountants. She was President of its Southern Metro Manila Chapter for fiscal year 2009-2010. She used to be the Treasurer and Chairman for the Professional Development Committee of the Association of CPAs in Public Practice (ACPAPP).

She is also a member of the Tax Management Association of the Philippines (TMAP), Institute of Internal Auditors (IIAP), Association of CPAs in Commerce and Industry (ACPACI), Institute of Financial Executives of the Philippines (FINEX) and an associate member of the Association of Certified Fraud Examiners (ACFE).

She was recently awarded the Special Achievement Award as Outstanding CPA for Community Service by the Philippine Institute of CPAS (PICPA) in its annual convention November, 2013.

Startup Finance
August 26, 2021
07:00pm - 10:00pm
Valuation
August 28, 2021
01:00pm - 04:00pm
Taxation
September 2, 2021
07:00pm - 10:00pm
A collaboration between JCI Philippines and StartUp Village. The net proceeds of this program will support the different community projects of JCI Philippines.
Email us at [email protected]
No. 14 Don Alejandro Roces Avenue,
Barangay Paligsahan, Quezon City,
National Capital Region, Philippines 1103
(02) 8 374 4138

[email protected]
5th floor, The City Club, Alphaland Makati Place, 
Ayala Ave. extension cor Malugay Street, 
Makati City,  National Capital Region, , Philippines

[email protected]
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